Search Engine Optimization

Search Marketing can be classified into two types:

Search Engine optimization and Search Advertising

Search Engine Optimization - A process of designing and updating a website in such a way that the campaign is likely to show up in organic listings for relevant user queries. Search Spiders index web pages based on number of factors like
The designing Web pages, Web sites, Web applications or multimedia for the Web may utilize multiple disciplines, such as animation, authoring, communication design, corporate identity, graphic design, human-computer interaction, information architecture, interaction design, marketing, photography, search engine optimization and typography Keywords,Links,pages,domain names, directory names,file names,Meta tags,Meta description,link popularity and Web Visibility.

Optimizing these factors can again be divided into:

On-Page optimization and Off-page Optimization which helps increase the ranking in organic search.

Technofist works on basic platforms of Site Structure & File Names, Well Defined Theme, Selecting Keywords, Link Popularity based on the competitive research for each of its customers.